Here is an amazing article on the guts of a brand. Its not about a media plan, social media engagement. Those are tools which deliver on a strategy.
Rather, this article goes to the guts of integrity, transparency and honesty. Three principles from which if you waver, it doesn’t matter how good a social media plan you have, they will snuff you out and in time your stakeholders will no longer have faith in you.
Critical to all of this is the team. Note how an article about a brand strategy invokes such importance on how your team is treated and what part of the path to success it can be.
Sass