Seems like the business world has discovered the color GREEN. When an insurance executive can urge western governments to pass on green technologies to countries like India and China, it means they recognize the need to get environmental?
Sorry, I don’t buy it. What is important to these companies is MONEY. And that’s perfectly fine. If its fashionable to be green, blue, violet or mauve, they will be whatever it is that makes them and their stakeholders….money! So long as they are supporting the environment, I don’t care WHY they do it.
As for governments, I am very happy that they are understanding the need to get green. I just came back from Shanghai and I returned with breathing problems. Many of the inhabitants of that city drive and walk around with masks on their faces to cover up the polution which is rampant. You can’t see the beautiful skyscrapers because the air is so thick and the smog so prevalent, its a matter of a few hundred feet rather than miles through which you can’t view the skyline.
While there are people dedicated with all honesty and sincerity to the greening of the earth, what we need to focus on is the positive that can come from convincing business and government to adopt green policies which are win-win. Those governments which support green industries are in fact supporting industry and knowledge-building in an area which will growingly dominate economies more and more in the future. So while they would have a self-interest in the long term which serves health of their societies, the short term benefits can be jobs and taxes in the areas of environmental technologies.
Business has always been about making more green…I guess the prophecy now becomes self-fulfilling.