The “Herbal Essence” of Solar?

Is there anyone in North America who has not yet determined that the Herbal Essence brand of shampoo is the one that most men want their women to buy? The reason…well, if you recall the ads, women who use that shampoo seem to be “really really really enjoying” the sensation (I’ll leave it at that to be PC in this public forum, but you get my drift!).
Now imagine a boring solar charger. Is there a way that we can get people feeling about solar energy like those women felt in the shower with that shampoo? Maxim magazine has already told us what solar can power to get that same reaction, but what if we wanted it more from Consumer Reports or Time or Newsweek or USA Today?
In other words, how can we get mainstreamers to feel about solar the way those women felt about the shampoo. Many will tell me that the ad is an exaggeration and I agree. Yet it gives off a feeling that remains even IF the shampoo doesn’t have that effect. In my mind, they have targeted the absolute most important factor in the success of a product..customer satisfaction. Mind you, the satisfaction of those women is not what one would expect from a shampoo, but maybe the “shock value” is what they have succeeded in delivering, as well as the concept of satisfaction.
So what does GE and Intuit now ask their consumers on their surveys? One simple question: “Would you recommend this product to your friend?”. After all, if you would, then you are putting your reputation on the line as much as the product’s. When you have reached that confidence with a product, it says something about the deliverable/expectation success of that product and its maker. We can create all kinds of customer surveys, yet in the end, nothing speaks louder than a client willing to go out on a limb and recommend your product.
So your ultimate aim is to create an offering, a brand in which the expectation is high, to exceed that expectation, which raises its value,which increases the expectation and ultimately leads you to continually improve your product. Better to be driven by positive feedback than negative. Strive therefore to leave “no unsatisfied customer, not even one” as Camping World, a cherished partner writes in their website, so that you too can give customers as incredible a feeling as the Herbal Essence shampoo does. Can you just imagine your customer standing by the solar panel yelling “YES, YES, YES”!
Sass