ICP Solar launched a new ecommerce portal today at www.sunsei.eu .
In addition to our current Sunsei(R) website, this new site will provide multi-lingual availability to all of our Sunsei(R) branded products to our European consumer base. As with the North American version of the site, it is not meant to compete with our major etailers (whose visits dwarf ours by hundreds of multiples). Rather it gives us direct feedback with consumers about the verbiage (testing webpage formats), the story behind the brand, and direct response about new products and any potential product issues which may arise are dealt with much faster than anyone else in the market. The advantages to our etailer partners far outweigh any potential lost sales because of the few thousand visitors we have each month.
The availability of this site will also give us much better direct contact with European consumers and their requirements which do differ from North Americans in subtle yet important ways. This direct contact will help us hone our new product offerings to the localized (yet globalized backbone) nature of our products. It is yet another step in the development of our group of brands into world players in the solar consumer market.
Considering that our corporate sales have basically been flat (or slightly less) than last year in an economy that stinks, our margins are growing, our expenses are diving…and we’ve just added the Energizer(R) brand, will add new products this week under Coleman(R) and Sunsei(R) brands…and one more big product range announcement which will be put our shortly….I think you can all see where this is going…. :)…
Sass
1 Comment
congratulations,
that is the we whant to see. Now it is time to earn money in the reallity.