Just as Seth Godin wrote that “small is the new big”, we find now that Mozilla is engaged in an interesting race with Microsoft in the browser category.
A not-for-profit organization manages to do what much bigger ones (Safari, Netscape) have not done with loads of marketing budgets…take 15% market share away from Microsoft! How it was accomplished is a great testament to the “power of the people” when they perceive themselves to be set aside in the great communication age.
Mozilla’s new Firefox browser is democracy on the web at its best,capable of posting blogs and with functionality to benefit from the new web2.0 platform. A totally FREE browser, in open-source, that many people have taken the liberty (and their time) to help translate across the world. Its like the “youtube” of software, no charges, no headaches, no renewal notices…just something for FREE!
As this catches on it makes me think of how the solar power world can take up this model and yet still be profitable? If givers gain, how do we do this so that the gospel of solar power can spread as quickly as the gospel of Firefox?
Hmmm…
Sass