How can failures affect your brand? Just ask Microsoft who is footing a $1billion bill to repair Xboxes which are defective.
Whether this was an operations or design failure, it exemplifies the difference between Microsoft and Apple in the battle of perception. We find increasing confidence in Apple products and increased questioning of Microsoft ones.
My kids are all Apple fans, I now notice more and more Apple laptops in airports than ever before. Yesterday I visited the Apple store in Manhattan. WOW! Three quarters of the store was dedicated to the iPhone!
Kudos to you Steve Jobs. You are definitely someone to emulate when it comes to taking the word “distinction” and making it real.
Sass