Tonight my wife and I went car shopping on the web. Well kudos to Volvo. They got it with an interactive site that was entertaining yet did not take loads of time to work through in order to figure out where the information you wanted to know resided, what the options were, what the car looked like with different colors and how much it might cost.
And then there’s BMW Canada’s website. If I were to rename it, the best I could think of is “How to lose an interested customer in 60 seconds or less”. After 5 minutes, we still could not figure out how many seats their SUV held! Look for a yummy mummy with four kids, a golden retriever and a cat, the number of seats are critical information! So if its “all about the information” (said Ben Kingsley), then website creators had better loading up large pdf files that nobody wants to download and start remembering that their mandate is ultimately to…sell!
Tom Asacker (www.acleareye.com) recently wrote about the fact that too many people are hung up on “marketing” without understanding that its all about SALES! Marketing doesn’t pay the piper, ringing the cash register again and again will!
Anyways, you make up your own mind. I now know what I want fixed in the ICP SOLAR site…pdq!
Sass
2 Comments
Hmmm. You don’t seem to practice what you preach.
The back of your old ICP solar panels say http://www.icp.ca,
but THAT domain no longer exists. DUH? With tens thousands of panels in the field, you won’t spend $10/year to keep your old domain and just redirect it??
And as far as finding out specs for this panel I picked up at a garage sale, YOUR site is HOPELESS. Not a spec ANYWHERE to be found.
Isn’t power output from a solar panel pretty much the same as seats in a SUV?
And all the pretty flash stuff may look great, but don’t try to vist with a slow link or a slow computer. Chokesville.
Bob
I, too, could not find support documents for a discontinued ICP line on their Web site. BUT, I received an IMMEDIATE email reply with all my answers this morning. ICP does, indeed, care about their customers!
Clint
We have heard the calls for information on our previous generation products and we WILL be acting. Thanks for your email. It means a lot to a CEO to see happy customers writing about his company.
Sass