Much has been made of the attempt of companies to “Greenwash”. Personally, I don’t like most brands with the name “Green” in them. They can be accused of self-righteous adspeak which is too obvious, too blatant, and probably without the added value that marketers believe they have.
However, in some cases, I can see the point. If you are “Greening” a land, call your social game “GreenSpace” and that’s fine. Your actions are directly related to the brand and intent of the social game, though not entirely its purpose (right, Graeme?)
So while in San Francisco, this solar blog writer popped into the GamesBeat conference, where loads of up and coming gaming companies were congregated, just down the street from Intersolar. How luckier can a guy get than to have trade shows featuring two of his passions/hobbies in the same city, at the same time!
Turns out I have a close contact to the CEO of that multi-billion dollar social gaming company. How small is this world? Meantime, I could not help but show off GreenSpace by RocketOwl Inc. Many were impressed…and that was just at the solar show!
Gametization is a word recently created, yet its beginning to be engaged by some of the world’s largest brands, in a big way. They’ve got to be careful in gaming of the same thing as in real life…people will smoke out attempts to paint themselves “green” if they are not followed by true actions which go beyond the brand.
So, in keeping with that thought, below is my attempt at “Greening my brand” by creating a solar/wind farm hybrid power plant. Now if I can only replicate this wish such ease in real life….
