Just to show you how important blogs are rapidly becoming as a means to transmit information, there are 111million Chinese internet users and over 60million weblogs. That’s almost a 50% ratio!
So here comes news that China’s government is now turning attention to the blocking of “unfavourable” blogs. It is no surprise that this “democratization” process continues to flourish and has only just begun. Imagine if just 10% of the weblog owners in China were to find this post and propagate it across the internet? That would mean 6million “mini marketers” pushing the pedal to the metal on one site’s communication. Can you think of a more powerful communications movement at this time?
It really comes back to what I have said several blogs ago. The real power of the people is just being felt in marketing world. Marketing 101 is obsolete. Learn the new rules and do justice to your customer or they can unleash a power that no marketing budget can match…
Sass