Marketing

May 9, 2011

Brand values affect shareholder returns…

Apple is now the most valuable brand in the world. I’ve said it before in this solar blog, the reason why they will continue to grow […]
May 7, 2011

Solar Payback timeline reduced…

I just love California! Last week I visited the site of our first dealer solar canopy (sorry can’t reveal the location just yet), met with military […]
April 26, 2011

A solar blogger’s view on how to move them from customer to fan to audience…

Some companies act like dinosaurs and learn nothing from those old beasts. They are EXTINCT for a reason (the dinosaurs, not necessarily the companies…yet!). Old sales […]
April 26, 2011

The world’s newest currency…

If I was to launch my own “solar blog” paper or coin currency, would it make sense in these modern times? Each time a user would […]