Marketing

Does your competition have you playing their game? Are their moves so unsettling your company that you are not sure which way to turn? If that […]

This morning, as my kids were watching TV, I observed my wife struggling to cut what looked like a bar of gritty soap. When prodded, she […]

Tell me, what does your brand stand for? Is it just a name, a logo, a funky slogan? Did you even ever give it more than a momentary thought or effort? A brand is more than a promise. This blog deals with my views on the value you can bring to yourself and/or your organization by understanding branding and brands, and some examples of branding that works for both personal and corporate value. I use the example of Wayne Sales, CEO of Canadian Tire, to help illustrate the points of personal branding, and Coca-Cola as a corporate example...