Bye Bye Buy Green?

In all the huff about the economic crisis, people resort back to doing what is best for their wallets first, and secondly what is best for anything else. Its a normal reaction to the insecurity that such a situation can create. So the challenge in marketing products on the basis of “green” is greater in times when other things are primarily important, rather than in times of abundance where we “permit” ourselves to make investments we would otherwise refrain from.

I believe therefore that its our duty to show the consumer HOW buying “green” makes economic sense. Of course its hard to show them that the carbon savings resulting from their use of our sunsei(R) solar charger will results in a particular saving in cleaning up our environment (also at a later time) yet its important nevertheless to continue to market to forward thinkers, adjust your strategy and show savings of other kinds as well.

The convenience of solar can be promoted as saving time, and time is money. You’ll note that in such times, brands are important too, for their convey longevity. People will gravitate less to no-names or names they have never heard of, in favor of major brands they trust.

So it is not “bye bye” to buying green if you adjust your strategy to the reality of the people you are trying to attract. It will be if you don’t.

Sass