SunbitsSass Peress – CEO of ICP Solar – Solar Blog

Congratulation for the launch. There are some nice products and if i think of all the cars in the cold states now it might be useful for them to have a Solarcharger for their battery.

But I think for several small house owners the EZ 3900 seems to be in a reasonable pricerange and is easy to install. You may should promote this model.

The global Solarmarket has now a size of about 30 billion Dollar and a rapid growth to more than 70 billion Dollar till 2015 is forecasted.

Several analyst came to the result that the supply of Solar techs is twice than the demand.

This leads now during the recession to the fact that many small companies struggle and will vanish.

For all surviving companies this will mean a larger piece of the pie.

Therefore ICP Solar has excellent growth chances.

You know I am always also critical to make constructive suggestions. Although the layout of the script is pretty good, the programmer forgot to embed meta keywords and meta descriptions.

So if somebody searches in searchengines solar shop then he will not find the shop, because the search engines do not find the keywords and description.

Please ask someone who knows SEM and SEO. He will be able to discuss what else a script needs to match the full Marketing potential.

You will agree that it will help a lot if the shop is for important solar related keywords always among the Top listed.

Well and please view up current Solar Charger of Energizer, especially the flip version. This was developed with another Solarpartner.

It would be good if you develop an ICP version that is better. These kind of pockettechs simply can reach large scales and probably I also would order one.

Nevertheless having a shop and products requires now massively marketing in order to sell.

Its time to market.

Selling in the Internet has the disadvantage of having no distributors. This can be solved with Affiliateadvertising.

Use a searchengine and search Affiliate USA then you will already find a list of several networks.

Affiliate marketing is the most important tool for online shops, does not matter what you sell. Important is to carry the target group to the website.

Well and when you make the launch official for instance make a special discount offer for the first 100 or 1000 orders or make a yearly lottery among all people who purchase something. This can be published additionally in news forums and magazines.

And highlight a little bit more sustainability and environmental aspects.

The customers should know that they not only buy good products, but its is also good for nature and future generations if they use solar techs.

Customer-education is necessary for new technologies to create customer-awareness and acceptance of modern products.

Sure all people who learned natural sciences understand the basic theories of Solar Energy, but the majority of mankind has a very limited knowledge of natural sciences.

They need to know what the benefits of a Solarcharger compared to a conventional are and why it is worth to pay a higher price for the Solar version.

From my point of view you can reach with the right mix of Affiliatemarketing and SEO a Salesvolume of several million, but you will have to think of 15-20% Marketing expenses in your business plan.

If the management of ICP as well the shareholders concentrate on Marketing then in best case ICP will turn not only profitable but also can use money to take over cheap several of the struggling companies.

Every recession will also past one day and as long we are in this market then it is my opinion that ICP Solar has to become a Lion in Marketing.