SunbitsSass Peress – CEO of ICP Solar – Solar Blog

Intersolar Trade Show in Germany has been a huge success for the industry…and for ICP Solar.

The trade fair was attended by tens of thousands of visitors and occupied 9 huge buildings in the new Munich Trade Fair Centre (aka “messe”). ICP Solar’s booth was busy at ALL times with the introduction of our patent-pending Greenmeter(R) solar/wind monitoring and metering system. Its our first dive into that area and already technology spinoff is occurring into other new products we will launch in 2010.

We showed no less than five new Sunsei(R) items, and each one of them hit the mark. I guess that’s what happens when you properly spend R&D monies, using proper product development processes which consult the customer!

So heading home today (the rest of the team is taking care of the last day of the fair) for a restful weekend with family before taking on another great week of new acomplishments.

Sass

The large Intersolar trade show occurs next week in Munich, Germany and for the first time in history, ICP Solar has its own booth to exhibit our Sunsei(R) solar products. We’ll give live demos of the Sunsei(R) Greenmeter(R) web based monitoring system and also some new solar panels adding to the line for 2010. Its an exciting time with lots of expected visitors and Munich is always a beautiful city to visit.

Many investors ask me on a given day…”what’s up with the ICP Solar stock price?” My answer never varies…I don’t look at the stock price.
At this infancy stage, ICP Solar is focused on driving consumer value through its Sunsei and Coleman brands. We are focused on operational improvement on our path to profitability. As seen in our first earnings conference call, where one of our competitors admitted to having invested in us, we cannot know who is selling, buying or why. What we know is that ICP Solar’s corporate performance is radically improving with each passing day, our customers are recognizing the superiority of our products vs competition (whose product claims are more like a farce in the unregulated consumer market that we live in), and our sales per square foot are better by a two to one margin over other brands.
In the end though, its about profits and sustainability and as you all saw, our last quarter points to just such a path. With increased confidence in our path and plan, I can tell you that I don’t remember feeling such energy in this team and that is translating to success after success in our drives.
Keep believing.
Sass