SunbitsSass Peress – CEO of ICP Solar – Solar Blog

We all are talking about greening our lives, yet what does that really mean concretely?
The only thing I’ve noticed in my life in the past few years is recycling boxes. True, when we set out to buy a new car we were concerned by gas mileage, yet I wonder if that wasn’t more because of the price of fuel vs carbon emissions?
Our children are more sensitized than we were yet frankly they hold little power in the scheme of things except to convince us to look at hybrid cars. Fact is that we won’t change our choice of cars necessarily because they are hybrid unless they suit the other needs and wants we have for ourselves.
In a world where every little bit counts, I invite you to examine your life and see where you have made a change. If you haven’t, consider reading this to give some perspective. Its a very insightful article about the subject.
Sass

Have decided to take a small July blog break. Lots going on everywhere so you’ll need to stay tuned for news from me for a while. Enjoy your July and will be back onto it with a vengeance in about 10 days or so.
Sass

How can failures affect your brand? Just ask Microsoft who is footing a $1billion bill to repair Xboxes which are defective.
Whether this was an operations or design failure, it exemplifies the difference between Microsoft and Apple in the battle of perception. We find increasing confidence in Apple products and increased questioning of Microsoft ones.
My kids are all Apple fans, I now notice more and more Apple laptops in airports than ever before. Yesterday I visited the Apple store in Manhattan. WOW! Three quarters of the store was dedicated to the iPhone!
Kudos to you Steve Jobs. You are definitely someone to emulate when it comes to taking the word “distinction” and making it real.
Sass

Just when you thought you could think of every way to power a car, along comes a breath of fresh air…
This air-powered car is absolutely the most environmentally friendly type of propulsion known to mankind…at the time of writing this blog!
It makes so much sense for everything to small commuting to courrier cars. Anyways, I think that what’s missing is solar panels on top to power the battery for lights, radio and other onboard electronics…hmmm…what will we think of next?
Sass

With the Olympics slated for Beijing in 2008, it seems that the Chinese government is getting increasingly sensitive about any news about smog and pollution. Many in the Olympic sports circles are worried about the quality of air and the effect that this will have on the performances of the athletes.
Frankly speaking, having returned from China in May, I can see why they are concerned. Its the second time I return from there with a cough (without a cold) and I believe that next time, i will adopt the same “white mask ” dress code as many chinese do now.
This society went from tons of bikes and healthy rural living, to tons of motorbikes and Mcdonald’s urban living. Imagine the finding that hundreds of thousands die in China prematurely due to smog? Read this article and see what rampant development can create…
Sass