If you really want to know what’s happening in technology today, don’t ask adults, ask kids.
One year ago, my eldest, Ethan, put me onto Firefox as a browser. Then a few months later, and my own tremendous respect for Steve Jobs, he got me to move to a Mac, after having used PC’s only for about 17 years.
These days, when I want to ask kids about the latest websites, they know them all. Youtube and myspace are now old hats. New versions are popping up which seem to be more the “edgy” feel that kids want. Remember they get bored quickly with other things in life, so why not websites? Well “why not” could be if you realize that your audience today on the web is actually moving quicker than any audience used to and you adjust your strategy to pre-empt their “boredom”, thus keeping them interested and taking the time to develop evolving relationships with them.
Its not to say that youtube and myspace won’t continue to grow like crazy. It just mean that kids that are cutting edge, thereby in fact predicting where the “masses” will migrate in the future, are the audience to listen to. ICP Solar is strengthening its marketing streams substantially as we speak to begin to really start to take advantage of these trends far beyond the “watt”. This is what you’ve begun to see with our partnership with Ted Turner and with much more to come.
You ain’t seen nothing yet is what I used to say…and now I listen to my kids attentively when they are about to show me the latest/greatest. Do you listen to your kids? I don’t mean “hear”, I mean truly listen. You’d be amazed at how much they can teach you…
Sass