Seth Godin warns CEO’s about blogging in his posted article in which he advises that a CEO must be prepared to walk the talk if he/she expects visitors to his blog to get any value and if he expects to be driving value for his corporation. After all, if he is not doing that, then why blog at all?
Seth says that a CEO must exhibit at least four of the five traits of: Candor, Urgency, Timeliness, Pithiness and Controversy for his blog to add any value in the world of blogs.
So I went back and began to re-read the blogs I have posted since last July. I came up with the following conclusions:
Candor- I believe I have been nothing but and so give myself a passing grade here.
Urgency- Well, not everything I write about is urgent, so I’ll say that here it is questionable as to whether my blogs carry this definition well.
Timeliness- I have been accused of letting cats out of the bag too soon and so here I believe I pass. (My understanding is that our competition made a habit of reading my blogs to help decipher ICP Solar’s future strategies!).
Pithiness- I have no clue what this means, and so I will say that I fail (to be safe!)
Controversy- I believe that my stance on a variety of things has sometimes been controversial (as measured by the “how could you write that” comments I have sometimes gotten from my team).
And so in conclusion, I believe that I still have a long way to go before this blog can be construed as tremendous value to ICP Solar. For the moment, it’s an outlet that has had a tremendous effect on myself and helped raise my game as a CEO.
Sass