It’s official. Solar is PC. Solar is sexy. Solar is “cool”. When your kids come back from school talking about solar, not because they are the children of a solar CEO, yet more because they are being taught the wonders of solar in class, then you know that Solar has hit its time.
Two years ago, my eldest son Ethan and I built a dye-sensitized solar cell from blackberry juice and titanium dioxide. It was a really neat solar experiment which anyone can buy online. Today there are various versions and are found in various school curricula and educational websites.
And when your reps, vendors and others ask you when they’ll be able to invest themselves through ICP SOLAR into this wild ride market (tic toc?), it means that we truly are operating in a world where solar is no longer “on the edge”.
Being so proud of my team which has been so tenacious in its belief in our vision, I must say it’s so easy to wake up these days to the sunshine around me, particularly when I have such a great partner (Arlene) who just lights up any office she operates in…
Sass